Overview
Dr. Ajay Murdia is the Founder of Indira IVF. He has been associated with fertility care in India for over four decades and has worked to make advanced fertility treatment more accessible and affordable across the country. His journey began in 1988 with a focused mission to address infertility, especially male infertility, at a time when the subject was surrounded by silence and stigma.
He gave up a government position and, unlike many at the time, named his two-room clinic after his wife, Indira — ‘Indira IVF’ — setting up one of the early clinics providing services to couples facing infertility in Udaipur, Rajasthan.
The organisation he founded has since grown into one of India’s large fertility treatment networks, having supported many families on their journey to parenthood.
Table of Contents
Four Decades in Fertility Care
Dr. Ajay Murdia is a well-known name in reproductive healthcare and infertility treatment in India. As the Founder of Indira IVF, he has spent over four decades working in fertility care and supporting families seeking treatment.
His journey began in 1988 with the mission of making infertility treatment more accessible, affordable and stigma-free.
Vision Behind Indira IVF
At a time when infertility was rarely discussed openly, Dr. Murdia recognised the need for specialised fertility care, particularly in the field of male infertility.
What began as an infertility diagnostic clinic in Udaipur has since grown into one of India’s large fertility treatment networks.
Over the years, Indira IVF has:
- Grown to 200+ centres across India
- Supported 2,00,000+ IVF pregnancies
- Extended fertility treatment to patients across metro and non-metro cities
- Built a presence across multiple states in India
Advancing Fertility Care Through Technology
Dr. Murdia has consistently supported the adoption of advanced reproductive technologies and established clinical practices in fertility treatment. His focus has been on combining:
- Clinical standards
- Advanced IVF technologies
- Quality laboratory standards
- Patient-centric care
Indira IVF has focused on consistency in clinical protocols, treatment options and embryology laboratory infrastructure, including the use of advanced laboratory equipment, with the aim of supporting treatment outcomes and expanding access to fertility care across India.
Driving Awareness and Breaking Stigma
Beyond clinical practice, Dr. Murdia has advocated for infertility awareness. To encourage informed conversations around reproductive health, he launched the nationwide “Nisantanta Bharat Chodo” campaign.
Over 1,900 free fertility awareness camps have been conducted under the ‘Nisantanta Bharat Chodo Abhiyaan’ across India, with the aim of expanding access to fertility awareness.
The initiative also provides one-to-one sessions with doctors who discuss possible options with patients after understanding their concerns.
Through awareness drives, consultation camps and educational initiatives, the campaign has helped individuals and couples better understand infertility and the treatment options available, contributing to reducing the social stigma associated with fertility challenges.
Contributing to Medical Education
Recognising the growing need for skilled fertility professionals in India, Dr. Murdia helped establish the Indira Fertility Academy, an initiative dedicated to training doctors, embryologists and fertility specialists. The academy has contributed to strengthening India’s fertility care ecosystem by training reproductive medicine professionals.
Research and Academic Contributions
Dr. Murdia has actively contributed to the advancement of reproductive medicine through research and academic engagement. His work on male infertility has been published in medical journals, including The Lancet, reflecting his commitment to evidence-based fertility care and scientific advancement.
Awards & Recognition
Over the years, Dr. Ajay Murdia and Indira IVF have received numerous recognitions for their contributions to healthcare and fertility treatment, including:
- Lifetime Achievement Award – Zee Hindustan
- Lifetime Achievement Award – UCCI
- Healthcare Personality of the Year – ABP News
- Business Leaders of Rajasthan – The Economic Times
- Icon of the Year – ET Healthworld
A Legacy of Hope
For more than four decades, Dr. Ajay Murdia has remained committed to helping aspiring parents build families through accessible, ethical, and advanced fertility care. His work laid the foundation for Indira IVF’s focus on accessible fertility care across India.